Senior Marketing Specialist

About the role

The Senior Marketing Specialist will lead the development, implementation and evaluation of marketing and communications strategies for QC+ business units, focusing on in‑house F&B operations, e‑commerce and retail activities. This role works closely with the QM marcomms function and cross‑functional stakeholders to maximise brand exposure locally and internationally.

Key responsibilities

• Support the creation and delivery of the overall marketing strategy for QC+ units.
• Collaborate with QM marcomms and other departments to ensure seamless execution of marketing plans.
• Design initiatives that strengthen brand value for assets such as QC+ Gift Shop, IDAM by Alain Ducasse, Cass Art Qatar, etc., driving revenue growth.
• Develop and manage cross‑channel digital marketing activities, including SEM, SEO, social media, and email marketing.
• Create and oversee cross‑platform advertising and promotional campaigns, aligning with public relations efforts.
• Assist the Head of Marketing & Communications in budgeting and financial planning.
• Analyse market data, audience profiles and competitor offerings to adapt communications strategies.
• Maintain strong relationships with internal marketing, PR, IT, museum, and audience engagement teams.
• Measure ROI of marketing activities and provide actionable insights.
• Lead a comprehensive social media strategy, schedule content, monitor performance and refine tactics.
• Produce content for social media, media kits, websites and other marketing materials.

Required profile

• Degree in Marketing, Communications or a related field.
• Proven experience in senior‑level marketing roles, preferably within hospitality, retail or cultural sectors.
• Strong analytical mindset with ability to interpret market data and ROI metrics.
• Excellent collaboration skills to work with multiple internal stakeholders.

Required skills

• SEM
• SEO
• Social media management
• Email marketing
• Digital marketing
• Advertising campaign development
• Analytics and ROI measurement