Automotive Marketing Manager

About the role

The Marketing Manager will develop and execute comprehensive marketing strategies to strengthen the automotive brand, increase vehicle sales and after‑sales business, generate qualified leads and enhance customer engagement.

Key responsibilities

• Develop and implement annual and quarterly marketing strategies aligned with sales objectives.
• Plan and execute campaigns for new and used vehicles, seasonal promotions, launches and special events.
• Manage digital marketing activities across social media, search engines, website, email and paid advertising.
• Lead lead‑generation programmes to support vehicle sales and after‑sales targets.
• Oversee brand management, ensuring consistent application of corporate and automotive brand guidelines.
• Conduct market research and competitor analysis to provide actionable insights.
• Organise automotive events, roadshows, exhibitions and customer engagement activities.

Required skills

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing
• Content Marketing and video production coordination
• Paid advertising campaign management
• Customer Relationship Management (CRM) tools
• Market research and competitor analysis
• Event planning and coordination