Digital Marketing Specialist

About the role

The Digital Marketing Specialist will design, launch, and optimise multi‑channel campaigns to boost brand visibility, audience engagement and lead generation. You will work closely with cross‑functional teams to ensure marketing initiatives align with business objectives.

Key responsibilities

• Plan, execute and monitor digital campaigns across Google Ads, social media, email and other platforms.
• Create, publish and optimise content that reflects brand guidelines and business goals.
• Manage social media accounts, develop editorial calendars and interact with followers.
• Run paid advertising initiatives (PPC, display, remarketing) and track ROI.
• Support SEO/SEM strategies in partnership with specialists and content creators.
• Analyse performance data using Google Analytics, Data Studio and platform insights to provide actionable recommendations.
• Stay current with emerging digital marketing trends and technologies.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 2–4 years of proven digital marketing experience.
• Residency in Qatar.

Required skills

• Google Ads
• Facebook Ads
• LinkedIn Campaign Manager
• SEO and SEM
• HubSpot, Mailchimp, Marketo (marketing automation)
• Google Analytics (GA4) and Data Studio
• Social media management tools such as Hootsuite or Sprout Social