Director of Sales & Marketing

About the role

The Director of Sales & Marketing is a pivotal leader responsible for driving revenue growth and shaping the commercial strategy of a hotel. You will oversee a dedicated team, develop integrated sales and marketing plans, and ensure the property’s brand and market position are continuously enhanced.

Key responsibilities

• Design and implement sales and marketing strategies to meet revenue and market‑share targets.
• Lead, coach, and evaluate the performance of the sales and marketing team.
• Build and maintain relationships with key clients, partners, and industry stakeholders.
• Analyse market trends, competitor activity, and guest feedback to uncover new business opportunities.
• Oversee the creation of marketing collateral, advertising campaigns, and promotional materials.
• Collaborate with revenue management to optimise pricing and maximise yield.
• Monitor sales and marketing metrics, delivering regular reports and insights to senior management.
• Represent the hotel at industry events, trade shows, and networking functions.
• Negotiate contracts with clients, ensuring mutually beneficial agreements.
• Promote safe, environmentally friendly operations in line with company policies.

Required profile

• Proven leadership experience in sales and marketing, preferably within hospitality.
• Strong analytical mindset with the ability to translate data into actionable strategies.
• Excellent communication and negotiation skills.
• Ability to build and nurture long‑term client and partner relationships.
• Results‑oriented with a focus on achieving revenue targets.

Required skills

• No specific technical tools mentioned in the posting.