Ads Specialist

About the role

The Ads Specialist will join Trifid Media’s Doha office to plan, launch and optimise paid advertising campaigns for a portfolio of regional influencers and brands. This full‑time, on‑site position focuses on delivering measurable results across major digital platforms while ensuring alignment with client objectives and brand guidelines.

Key responsibilities

• Design, set up and manage paid campaigns on platforms such as Google, Meta, TikTok and other ad networks.
• Develop audience targeting, retargeting and A/B testing strategies to improve performance.
• Allocate and monitor budgets, ensuring efficient spend and KPI achievement.
• Analyse campaign data, generate performance reports and provide actionable recommendations.
• Collaborate with content creators, designers and account managers to integrate paid media with organic content.
• Maintain compliance with platform policies and stay updated on industry trends.

Required profile

• Fluent Arabic (mandatory) and strong English communication skills.
• Proven experience managing end‑to‑end digital advertising campaigns across multiple platforms.
• Ability to interpret KPIs, conduct A/B testing and make data‑driven decisions.
• Experience working with influencers or creator‑focused campaigns is a plus.
• Familiarity with the GCC and MENA digital landscape preferred.
• Bachelor’s degree in Marketing, Advertising, Communications or related field.

Required skills