Brand Marketing Lead

About the role

iHeartArabi is looking for a Brand Marketing Lead to shape and execute the company’s marketing strategy across the MENA region. The role will own the brand vision, drive audience growth, and position iHeartArabi as the leading premium audio and podcast platform.

Key responsibilities

• Develop and implement a long‑term brand and marketing strategy for the MENA market.
• Establish iHeartArabi as the premier premium audio and podcast company in the region.
• Ensure consistent messaging for consumer, creator, and commercial audiences.
• Oversee audience acquisition across audio, video, and social platforms and lead performance‑marketing initiatives.
• Optimize marketing spend based on data‑driven outcomes.
• Support launch of new shows, creators, and content franchises.
• Lead industry‑education programs for agencies, advertisers, and brands on podcast advertising.
• Create thought‑leadership content, research, insights, and sales‑enablement materials.
• Partner with sales to increase advertiser adoption and unlock commercial opportunities.
• Manage corporate marketing initiatives including PR, earned media, speaking opportunities, newsletters, and industry communications.

Required profile

• Proven experience in brand marketing and strategic planning, preferably within the audio or media sector.
• Demonstrated ability to grow audiences and manage performance‑marketing campaigns.
• Strong understanding of the MENA market and its media landscape.
• Experience working with agencies, advertisers, and creators to drive commercial results.
• Ability to develop thought‑leadership programs and educational content for the industry.
• Excellent communication skills for PR, media relations, and internal collaboration.

Required skills