Digital Media Content Creation & Brand Communications Specialist

About the role

Label is seeking a creative and organized Digital Media Content Creation & Brand Communications Specialist to drive daily marketing, content, PR, and brand communication activities. The ideal candidate will have a strong understanding of luxury fashion, modest wear, perfumes, beauty trends, and premium brand presentation.

Key responsibilities

• Manage social media platforms including Instagram, TikTok, Snapchat, and LinkedIn.
• Create and edit reels, stories, posts, posters, campaigns, and other digital assets.
• Develop content calendars and maintain organized content references.
• Coordinate photography and videography with models, photographers, videographers, and agencies.
• Produce presentations for launches, collaborations, expansion, and brand proposals.
• Design mockups for stationery, signage, stickers, name plates, and other branding materials.
• Liaise with influencers, influencer managers, media agencies, designers, and perfume brands.
• Support PR outreach, event planning, and collaboration opportunities.
• Collect updated collection images from designers and brands.
• Assist business development and leasing communication for local and GCC expansion.
• Coordinate with suppliers for printing, signage, interiors, quotations, and brand materials.
• Prepare weekly and monthly marketing reports and maintain brand consistency.

Required profile

• Minimum 4 years of experience in digital media, content creation, social media, marketing, or brand communications.
• Strong visual taste and understanding of luxury branding.
• Excellent communication and coordination abilities.
• Fluent in English; Arabic is an advantage.

Required skills

• Canva
• CapCut
• Adobe Photoshop
• Adobe Illustrator
• Adobe Lightroom
• Adobe Premiere Pro (preferred)
• ChatGPT
• Claude
• AI content creation tools