Digital & Social Media Manager

About the role

An experienced Digital & Social Media Manager is sought to lead the digital presence, social media strategy and content initiatives. The role focuses on enhancing brand engagement, growing online communities, promoting campaigns and events, and driving measurable business results across digital platforms.

Key responsibilities

• Develop and execute digital and social media strategies aligned with business objectives.
• Manage social media platforms, content calendars and engaging multimedia content.
• Lead community management, customer engagement and online reputation monitoring.
• Plan and execute digital campaigns supporting events, promotions, tenants and brand initiatives.
• Manage influencer and content creator partnerships to maximise reach and engagement.
• Coordinate paid digital advertising and optimise campaign performance.
• Track KPIs, analyse performance and provide actionable insights and reports.
• Explore emerging digital trends, AI tools and innovative content formats.

Required profile

• Bachelor's degree in Marketing, Communications, Digital Media or a related field.
• Minimum 6 years of experience in digital marketing and social media management, preferably in retail, malls, hospitality, entertainment or lifestyle brands.
• Proven experience in content strategy, influencer management, analytics and campaign execution.
• GCC market experience is an advantage; Arabic language skills are preferred.

Required skills

• Strong expertise in Instagram, TikTok, Snapchat, YouTube and digital advertising.
• Excellent communication, creativity, stakeholder management and project management skills.