Director of Sales

About the role

The Director of Sales will lead the hotel’s sales, revenue management and administration teams to drive room, food & beverage and catering revenues. Reporting to the Commercial Director and the Senior Vice President, Sales and Revenue Management, the role is responsible for achieving budgeted targets and enhancing the property’s market position.

Key responsibilities

• Direct and manage all group, transient and sales activities across the hotel portfolio.
• Develop and implement strategic sales plans, SMART goals, budgets and forecasts.
• Set rates, group ceilings and deployment strategies based on competitive analysis and demand.
• Recruit, train, coach and supervise sales managers, revenue managers and sales administrators.
• Lead sales presentations, client meetings and represent the hotel at community and industry events.
• Oversee advertising, public relations and promotional activities in collaboration with corporate marketing.
• Monitor top accounts, analyze market trends and ensure accountability of sales staff.
• Maintain comprehensive knowledge of hotel operations, company sales policies and SOPs.

Required profile

• Proven experience leading sales and revenue teams in the hospitality sector.
• Strong understanding of hotel revenue streams, rate structuring and market analysis.
• Excellent leadership, communication and stakeholder management skills.
• Ability to develop and execute strategic sales plans that meet or exceed budget.

Required skills

• Revenue management principles.
• Sales forecasting and budgeting.
• Team recruitment, training and performance management.