General Manager – Commercial Vehicles & Heavy Equipment

About the role

A well-established and growing organization in the heavy vehicles and equipment sector is looking for a General Manager to provide overall strategic leadership and operational direction. The role covers sales, aftersales and operations, with responsibility for revenue growth, market share, profitability and efficient business performance.

Key responsibilities

• Provide strategic and operational leadership across all business functions and take full responsibility for the company's P&L and results.
• Develop and implement business strategies for the heavy vehicles and equipment portfolio.
• Identify and pursue new business opportunities, key accounts and growth market segments.
• Build strong relationships with government entities, fleet customers and major corporate clients.
• Oversee sales and aftersales operations to ensure high service standards and customer satisfaction.
• Lead market positioning, pricing strategy, competitor analysis and commercial planning.
• Ensure effective inventory management, supply chain coordination and operational efficiency.
• Grow the aftersales business, including service contracts, spare parts sales and maintenance programmes.
• Lead, coach and develop a high-performing team.

Required profile

• Minimum 15 years of relevant experience in the heavy vehicles, trucks, buses and equipment industry.
• Bachelor's degree in Business Administration, Engineering or a related discipline.
• Proven senior leadership experience with responsibility for full business operations and P&L.
• Experience managing both sales and aftersales functions.
• Good understanding of regional market trends and customer requirements.

Required skills

• Strong leadership, communication, negotiation and decision-making skills.
• Commercially driven, with a practical and hands-on leadership approach.