In-Store Visual Merchandiser

About the role

The In-Store Visual Merchandiser is responsible for developing, delivering and communicating visual concepts that promote the brand, products and services within the store. The role includes training store teams on visual presentation and managing daily, weekly and seasonal visual tasks.

Key responsibilities

• Ensure brand identity and presentation standards are consistently achieved in windows and in‑store displays.
• Create eye‑catching displays that incorporate commercial sales opportunities.
• Implement brand‑specific visual merchandising standards and coordinate store displays according to brand guidelines.
• Develop floor plans, maximize visual impact, and arrange merchandise, signage, fixtures and layout guides.
• Photograph changes to merchandise displays and use creative lighting for windows.
• Maximize placement of new lines, re‑merchandise the store when trends shift, and create category‑based layouts.
• Collect feedback on merchandise and work closely with operations, brand management and sales teams to increase sales.
• Participate in pre‑opening activities to ensure brand standards are implemented.
• Research current market trends and lifestyle influences.