Manager Loyalty Insights

About the role

Qatar Airways is looking for a Manager Loyalty Insights in Doha to lead the Loyalty Insights strategy for the Qatar Airways Privilege Club. The role drives member intelligence, analytics, reporting frameworks and data products that support member engagement, satisfaction, retention, revenue and customer lifetime value. It works closely with Loyalty, Digital, Marketing, IT, Commercial and other stakeholders, and leads and develops the Loyalty Insights teams.

Key responsibilities

• Develop and deliver the Loyalty Insights strategy, including member segmentation, customer lifetime value analysis, behavioural insights, journey mapping and interaction strategies.
• Lead the development of analytics, reporting and data product roadmaps supporting loyalty performance, engagement and revenue growth.
• Partner with Loyalty and Commercial stakeholders to turn analytical findings into concrete business actions.
• Establish KPI governance, performance measurement standards, dashboards and self-service reporting.
• Work with IT, Digital and data providers to define data requirements, improve data architecture and support scalable analytics.
• Lead personalisation analytics, experimentation frameworks and campaign performance measurement.
• Present complex analytical findings clearly to senior stakeholders and non-technical audiences.
• Lead, coach and develop the Loyalty Insights and Analytics teams.

Required profile

• Bachelor's degree or equivalent with at least 8 years of job-related experience, or a secondary/vocational qualification with at least 9 years.
• Experience in loyalty, customer insights, analytics, commercial performance, marketing, e-commerce, sales or customer engagement in sectors such as travel and hospitality, retail, banking, insurance, healthcare or FMCG.
• Strong understanding of loyalty business processes, member engagement, customer lifecycle management and performance measurement.
• Proven leadership skills, including coaching, delegation and team building.
• Excellent command of English.
• Airline economics, sales and distribution knowledge is an advantage.

Required skills

• Customer insights, loyalty analytics and performance measurement.
• Analytics, reporting and data science platforms such as SQL, Python, R, BI tools and cloud-based analytics.
• Building dashboards, automated reporting and self-service BI capabilities.
• Ability to explain complex technical concepts to non-technical and executive audiences.

To apply, candidates upload their CV and complete the online application form.