Senior Digital Marketing Manager – Keeta Qatar

About the role

Keeta, an independent brand of Meituan, is expanding its food‑delivery platform in Qatar. We are seeking a Senior Digital Marketing Manager to own and execute the end‑to‑end digital strategy for Keeta Qatar, balancing brand building with performance growth.

Key responsibilities

• Define the annual digital roadmap, aligning brand‑building and performance objectives.
• Integrate brand campaigns with performance marketing, ensuring consistent messaging, targeting, and measurement.
• Act as the strategic bridge to the centralized performance marketing team, challenging results and guiding optimisations.
• Own organic social strategy on Instagram, TikTok and X, managing content pillars, community engagement and follower growth.
• Lead influencer programs with clear KPIs for engagement and conversion.
• Design and execute joint online campaigns with merchant partners, including co‑branded ads and in‑app placements.
• Build dashboards to track key metrics, run weekly reviews, test new channels and creatives.
• Leverage AI‑powered marketing and analytics tools to automate reporting, accelerate content ideation and improve audience targeting.

Required profile

• 8+ years of digital marketing experience, including at least 2 years in a senior strategic role.
• Proven versatility across brand, performance, social, influencer and analytics functions.
• Strong understanding of full‑funnel digital marketing (Meta, TikTok, Google, programmatic).
• Experience working with performance marketing teams and making data‑driven decisions.
• Background in e‑commerce, food delivery or retail tech is preferred.
• Based in Doha or willing to relocate; fluent in English (Arabic a plus).

Required skills

• Meta advertising platforms
• TikTok advertising platforms
• Google (Ads & Analytics)
• Programmatic advertising
• AI‑powered marketing and analytics tools

What we offer

• Opportunity to shape digital marketing for a fast‑growing industry leader.
• High ownership and impact with autonomy to test new approaches.
• Growth potential within a global O2O platform operating across multiple markets.
• Collaborative, results‑driven team environment.