Senior Social Media Specialist

About the role

The Senior Social Media Specialist is responsible for managing the company’s official social media channels, ensuring effective digital communication, audience engagement, and consistent brand representation. The role works closely with the PR & Communications Department to plan, coordinate, publish, and monitor content in line with approved strategies and governance requirements.

Key responsibilities

• Plan, organize and maintain monthly and campaign‑based social media content calendars across all approved platforms.
• Develop, review and publish bilingual (Arabic and English) social media content, including captions, scripts, announcements and campaign messages.
• Coordinate with design, video and content teams to secure high‑quality visual and multimedia assets on schedule.
• Monitor comments, messages, mentions and complaints; respond professionally according to response guidelines.
• Register, classify and escalate complaints or sensitive issues to relevant internal departments and track resolution progress.
• Analyze social media performance using analytics and reporting tools; prepare monthly performance and complaints reports with insights, trends and recommendations.
• Support data‑driven optimisation of content and campaigns.
• Provide social media support for corporate campaigns, events, initiatives and announcements.
• Liaise with internal departments and external agencies to ensure content alignment, quality, consistency and compliance.
• Ensure all activities comply with communication policies, approval processes and reputational considerations, including crisis‑related communications.

Required profile

• Bachelor’s degree in Communications, Media, Marketing, Digital Media or a related field.
• 4–6 years of experience in social media management, digital communication or content coordination.
• Proven experience managing multiple social media platforms and delivering campaign‑based content.
• Fluent in both Arabic and English, with strong written communication skills.

Required skills

• Social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram)
• Content calendar management
• Social media analytics tools
• Bilingual content creation (Arabic & English)