SEO Marketing Lead

About the role

The SEO Lead defines, leads and executes the group-wide SEO strategy across all e-commerce and informative websites within Ali Bin Ali Group. It is a senior role requiring strong strategic thinking, leadership and hands-on expertise to drive organic growth and visibility across multiple brands and divisions. The role works closely with Marketing, E-commerce, Content and external agencies so that SEO best practices are embedded in all digital initiatives.

Key responsibilities

• Define and own the SEO vision and roadmap for the group, align it with business, marketing and e-commerce objectives, and advise senior stakeholders as the SEO subject matter expert.
• Lead SEO governance, standards and best practices across all brands and platforms.
• Drive organic growth on e-commerce sites through technical SEO, category and product page optimisation and internal linking, and optimise PLPs, PDPs, filters, faceted navigation and site search.
• Define SEO content strategies for commercial and informational sites, ensuring human-written, brand-aligned, search-intent-driven content, and oversee keyword research, content mapping, metadata and content performance.
• Prepare websites for AI-powered search environments (Google SGE/AI Overviews, voice assistants, LLMs) by structuring content for entity-based search, optimising for E-E-A-T, implementing schema markup and monitoring how brand content appears in AI-generated answers.

Required profile

• Bachelor's degree in Marketing, Digital Media, Business or a related field.
• 6-7 years of SEO experience, with proven success in large-scale or multi-brand environments.
• Strong experience in e-commerce SEO and enterprise-level websites; regional or international SEO experience is an advantage.
• Demonstrated leadership experience managing agencies or internal teams.

Required skills

• Advanced knowledge of GA4, GTM, GSC and SEO tools such as Ahrefs, SEMrush and Screaming Frog.
• Solid understanding of UX, CRO and how SEO integrates with paid media and content marketing.