Social Media Marketing Specialist

About the role

We are looking for a creative and data‑driven Social Media Marketing Specialist to lead our presence across major platforms. You will design, execute, and optimise both organic and paid campaigns to boost brand awareness, generate leads, and drive measurable results.

Key responsibilities

• Develop and implement social media strategies for Facebook, Instagram, LinkedIn, TikTok, X (Twitter) and other relevant channels.
• Create, schedule and publish engaging content that aligns with brand guidelines.
• Plan, launch, monitor and optimise paid advertising campaigns using Meta Ads Manager and other platforms.
• Analyse performance metrics (CTR, CPC, CPM, conversion rate, ROAS, engagement) and produce monthly reports with actionable insights.
• Conduct audience research, segment targeting and lead‑generation initiatives.
• Manage social media budgets and allocate spend efficiently.
• Stay up‑to‑date with trends, competitor activity and platform algorithm changes.
• Collaborate with designers, content creators and broader marketing teams.
• Respond promptly to audience inquiries, comments and messages.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Marketing or a related field.
• 3‑5 years of hands‑on experience in social media marketing and digital advertising.
• Proven track record managing Meta (Facebook & Instagram) ad campaigns.
• Strong analytical mindset with ability to interpret data and optimise performance.
• Excellent copywriting, content planning and communication skills.

Required skills

• Meta Ads Manager
• Meta Business Suite
• Google Analytics
• Social media management tools
• Audience targeting and segmentation
• CTR analysis and campaign optimisation
• SEO and SEM fundamentals
• Pixel implementation, conversion tracking and remarketing