Social Media Specialist

About the role

We are looking for a proactive Social Media Specialist to develop and execute social media strategies that support our business goals. You will create engaging content, manage daily interactions, and drive brand awareness across multiple platforms.

Key responsibilities

• Develop and implement social media strategies aligned with business objectives.
• Create, schedule, and publish content on Facebook, Instagram, LinkedIn, TikTok, X and other platforms.
• Manage daily activities, including responding to comments and messages.
• Monitor trends, recommend initiatives, and optimize paid campaigns.
• Analyze performance data and produce monthly reports with actionable insights.
• Coordinate with internal teams and external vendors for photography, videography, and content creation.
• Ensure brand consistency across all digital channels.

Required profile

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2–5 years of experience in social media management or digital marketing.
• Strong written communication and copywriting abilities.
• Basic knowledge of graphic design and video editing is a plus.

Required skills

• Facebook
• Instagram
• LinkedIn
• TikTok
• X (Twitter)
• Social media management tools
• Analytics tools
• Graphic design tools
• Video editing tools