Vertical Marketing Manager – Groceries

About the role

The Vertical Marketing Manager – Groceries will lead the marketing engine for Snoonu’s grocery vertical and its Q‑commerce service, Snoomart. Reporting to senior leadership, you will design and execute go‑to‑market strategies, drive customer acquisition and retention, and ensure the vertical meets its commercial targets.

Key responsibilities

• Own end‑to‑end marketing strategy for the Groceries vertical and Snoomart, aligning plans with company OKRs and brand guidelines.
• Translate business priorities into high‑impact campaigns that generate awareness, first orders and repeat purchases.
• Design and launch GTM plans for new grocery outlet partnerships and product/category introductions.
• Lead always‑on and seasonal campaigns across digital, in‑app, CRM and offline channels, creating promotional frameworks such as flash deals, bundles and loyalty mechanics.
• Define Snoomart brand positioning, messaging and value proposition for customers and partners.
• Drive acquisition funnels through paid media, referral and retention programmes, collaborating with product and operations to optimise the in‑app experience.
• Monitor vertical P&L, marketing efficiency and key KPIs (GMV contribution, new user acquisition, order frequency, basket size, retention).
• Produce regular performance reports with insights and test‑and‑learn recommendations for senior leadership.
• Manage the day‑to‑day delivery of the marketing team, ensuring timely and high‑quality execution.

Required profile

• Bachelor’s degree in Marketing, Business Administration or related field (Master’s preferred).
• 4–6 years of marketing experience, including at least 2 years in grocery retail, FMCG or Q‑commerce.
• Proven track record in GTM strategy, growth marketing and performance‑driven campaigns.
• Strong analytical mindset with ability to turn customer insights and basket data into actionable campaign plans.
• Excellent stakeholder management and communication skills.

Required skills

• Paid social advertising
• Search advertising
• CRM/email marketing
• Push‑notification campaigns
• Data analysis and reporting
• Market intelligence and basket analysis