Vertical Marketing Manager – Marketplace

About the role

The Vertical Marketing Manager – Marketplace will lead Snoonu’s marketplace growth in Qatar. You will own the end‑to‑end marketing strategy, driving awareness, acquisition and conversion for the Marketplace vertical while collaborating closely with commercial, product and CRM teams.

Key responsibilities

• Define and execute the Marketplace value proposition and vertical marketing strategy aligned with company OKRs.
• Set and monitor KPIs such as GMV, new buyer acquisition, conversion rate, AOV, category penetration and retention.
• Lead always‑on and seasonal brand campaigns across paid social, search, display, OOH, influencer and in‑app placements.
• Develop and optimise promotional mechanics (flash sales, category deals, free delivery thresholds, loyalty incentives) to boost conversion without eroding margin.
• Own A/B testing and experimentation roadmaps for key conversion touchpoints and translate learnings into scalable playbooks.
• Identify, pilot and evaluate new marketing channels (affiliate, community platforms, social commerce, emerging digital formats) and negotiate innovative placements.
• Report weekly and monthly on vertical performance, delivering insights and recommendations to senior leadership.

Required profile

Required skills