Market Insights Manager

About the role

The Market Insights Manager will lead the development of marketing intelligence for a leading transport and mobility consultancy in Qatar, providing senior leadership with evidence‑based recommendations on market trends, customer segments, travel behaviour and growth opportunities.

Key responsibilities

• Build and lead the company's marketing intelligence capabilities, delivering evidence‑based recommendations on market trends, customer segments, travel behaviour, ridership growth, fare product adoption, campaign effectiveness, competitor activity, digital/social behaviour, mobility trends and future opportunities.
• Take ownership of market, customer segment, travel behaviour, competitor, product adoption, campaign performance and sector intelligence.
• Lead market and competitor intelligence across local, regional and international public transport, mobility, travel, tourism, retail, destination and lifestyle sectors.
• Identify international and regional best practices relevant to marketing, product, ridership growth, station activation, partnership and customer engagement.
• Oversee market research and marketing intelligence activities, including market studies, competitor benchmarking, travel behaviour studies, product usage research, brand perception research, audience research and campaign effectiveness research.
• Translate big data, ridership patterns, fare product uptake, campaign performance, digital engagement, social media signals and research findings into clear management recommendations.

Required profile

• Bachelor’s degree in Market Research, Marketing, Business Analytics, Statistics, Economics, Transport Planning, Urban Mobility, Data Science, Psychology, Sociology, Business Administration or related field; master’s degree preferred.
• 12‑15 years of experience in market intelligence, customer research, marketing analytics, business intelligence, transport analytics, travel behaviour research or commercial insight, with at least 5 years in a senior strategic advisory role.
• Proven experience working in public transport, mobility, aviation, travel, tourism, destination marketing, urban mobility, government transport authority, transport consultancy or large‑scale consumer services.
• Demonstrated ability to advise senior management and translate complex data into actionable insights.

Required skills

• R
• Python
• SQL
• Excel
• Power BI
• Tableau
• SPSS
• PowerPoint