Social Media Lead (Growth Marketing) – Freelance

About the role

We are looking for a Social Media Lead to support TOD’s Marketing team in planning, creating, and publishing engaging bilingual content across our social media platforms, with a strong focus on sports and entertainment.

Key responsibilities

• Prepare a monthly bilingual content calendar covering sports and entertainment.
• Plan and publish content for football, Formula 1, tennis, movies, series, TOD Originals, and priority events.
• Create and edit short‑form, social‑first video content tailored to each platform.
• Publish approved content on YouTube, Facebook, Instagram, X and other relevant channels.
• Adapt content quickly in response to live events, changing priorities and audience trends.

Required profile

• Proven experience in social media content planning, creation and publishing.
• Strong understanding of sports and entertainment content.
• Experience creating social‑first and short‑form video content.
• Strong knowledge of major social media platforms and current content trends.
• Ability to work in a fast‑paced environment and react quickly to live events.
• Fluency in both Arabic and English.