Marketing and Communications Director

About the role

The Group is looking for an experienced Marketing & Communications Director to shape and execute its marketing, branding, public relations and corporate communications strategies across the Middle East, North Africa and key African markets. The role will drive brand visibility, stakeholder engagement and consistent messaging across all business units and platforms as the company expands regionally.

Key responsibilities

• Develop and implement the Group’s overall marketing and communications strategy.
• Create and execute regional marketing plans to expand brand presence in MENA and priority African markets.
• Lead corporate branding, advertising, public relations, media relations and digital marketing initiatives.
• Ensure all activities are ethical, transparent, accurate and compliant with regulatory and corporate governance requirements.
• Maintain consistent brand identity and messaging across business units, countries and channels.
• Adapt strategies to regional cultures, consumer behavior and business environments.
• Oversee integrated marketing campaigns supporting strategic, commercial and expansion objectives.
• Build and manage relationships with regional media, agencies, government stakeholders and external partners.
• Lead corporate communications, including press releases, executive announcements, presentations and crisis communications.
• Provide strategic communications counsel to senior leadership.
• Oversee content development for digital platforms, websites, social media and corporate publications.
• Monitor market trends, competitor activity, brand performance and campaign effectiveness.
• Manage the department’s annual budget, resources and external service providers.
• Lead, mentor and develop the Marketing and Communications team.

Required profile

• Bachelor’s degree in Marketing, Public Relations, Communications, Business Administration or a related field.
• Relevant professional qualification or certification in Marketing, PR or Communications is preferred.
• Minimum 12 years of relevant experience, including at least 5 years in a managerial or leadership role.
• At least 2 years of professional experience within the GCC.
• Strong regional exposure with proven experience developing or managing marketing and communications strategies across the MENA region.
• Experience supporting business expansion, market entry or brand development across multiple countries in the Middle East and Africa.
• Previous experience in a reputable marketing or advertising agency in the Middle East is highly preferred.

Required skills