Senior Marketing Specialist - Retail Portfolio

About the role

The Senior Marketing Specialist supports the development, implementation, monitoring and evaluation of marketing and communications strategies for the QC+ business units, with a particular focus on in-house e-commerce and retail activity. The role works closely with the QM marcomms function and other departments to maximise exposure to local and international audiences.

Key responsibilities

• Support the development and delivery of the marketing strategy for QC+ business units, including the Gift Shop and Cass Art Qatar, and work with the QM marcomms function to drive increased revenues.
• Develop and implement cross-channel digital marketing activity (SEM, SEO, social media, email marketing) and cross-platform advertising and promotional campaigns, coordinating with public relations and obtaining required approvals.
• Support the Head of Marketing & Communications with the development of marketing and communication budgets.
• Use customer profile, behaviour and yield data to plan and evaluate marketing activity, and support periodic analysis of the marketplace and competitors.
• Analyse marketing results to measure return on investment where possible and identify improvements.
• Build relationships with QM marketing and PR focal points, museum and exhibitions management, QM IT and audience engagement.
• Develop and run a social media strategy, maintain a marketing calendar, monitor content and performance metrics, and report on results.
• Create content such as social media material, media kits and website content.

Required profile

• Degree in Marketing/PR or a relevant discipline.
• At least 6 years of experience in marketing or a relevant position.
• Fluent English (oral and written); Arabic and/or another language is a plus.
• Experience of brand development and brand management, and of creative content development.
• Ability to conduct market research and to build relationships across functions.

Required skills

• Microsoft Office, Word, Excel and PowerPoint.
• Video, audio and digital content creation, and familiarity with SEM, SEO, social media, email and mobile marketing.
• Cross-channel and cross-platform tools, ad buying, content management systems and content strategy.
• Analytics tools, UX design basics and project management skills.