Digital Marketing & E-Commerce Manager

About the role

Zulal Wellness Resort is looking for an experienced Digital Marketing & E-Commerce Manager to lead its digital strategy and online sales. The role strengthens brand presence across digital channels, drives website traffic and direct bookings, optimises e-commerce performance and delivers data-driven campaigns, while promoting the resort's wellness and sustainability philosophy across local and international markets.

Key responsibilities

• Develop and run the annual digital marketing and e-commerce plan, manage the digital budget and plan seasonal campaigns, retreat launches and promotions with Sales, Revenue Management, Spa and other departments.
• Manage online distribution (OTAs and metasearch), ensure rate parity and promote direct bookings of accommodation, retreats, spa treatments, day passes and gift vouchers.
• Own the resort website and booking engine, keeping it mobile-first, bilingual (English and Arabic), secure and accessible, and improve it through A/B testing and funnel optimisation.
• Run paid search, display, programmatic and metasearch campaigns, and lead SEO and local search (Google Business Profile).
• Partner with influencers and content creators, manage online reputation and guest reviews, and support digital messaging such as WhatsApp Business.
• Support CRM, email marketing, segmentation and automated flows, and run pre-arrival, in-stay and post-stay engagement programmes.
• Set up tracking (GA4, GTM, booking engine attribution) and report regularly on digital revenue, traffic, conversions, channel mix, ROAS and campaign performance to the Director of Marketing & Communications.

Required profile

• BSc/BA in Marketing (preferred) or equivalent.
• Minimum 5 years of digital marketing and e-commerce experience, including at least 2 years in a managerial or supervisory role.
• Proven experience in luxury hospitality, wellness, spa or premium travel, with a track record of growing direct bookings and managing digital budgets.
• Experience managing website development, booking engines, online distribution and digital campaigns.

Required skills

• Digital marketing, e-commerce, SEO, paid media and conversion optimisation.
• WordPress, basic HTML/CSS and website optimisation.
• Booking engines and distribution platforms (e.g. SynXis, SiteMinder).
• Google Analytics 4, Google Tag Manager, Google Ads, Meta Ads Manager, Google Search Console.
• SEO tools (e.g. SEMrush, Ahrefs, Screaming Frog), Figma, CRM and email marketing platforms (e.g. Revinate, Cendyn, Mailchimp).
• Awareness of Qatar's data privacy regulations and the luxury wellness market.