Digital Marketing Specialist

About the role

We are seeking a highly analytical and performance‑oriented Digital Marketing & Performance Specialist who understands the science behind digital engagement and paid advertising. This role is not limited to content posting; it requires a professional who knows how algorithms work, how audiences respond to digital stimuli, and how ad auction systems function, enabling systematic optimization of campaigns to drive measurable commercial results.

Key responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, TikTok and other platforms, managing bidding strategies (CPC, CPM, CPA) to improve cost efficiency and performance.
• Analyze campaign data using Google Analytics, Tag Manager, Meta Business Suite and report on KPIs such as CTR, CPA, ROAS, CAC, LTV and conversion rates.
• Apply behavioral psychology principles (social proof, urgency, authority, scarcity) to audience segmentation, funnel optimization and conversion rate improvement.
• Drive acquisition and engagement through retargeting, look‑alike audiences and collaboration with Sales and Product teams to maximize advertiser performance.
• Implement SEO best practices, optimize landing pages for higher conversion rates and support technical/content improvements with the technology team.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 4–6 years of experience in performance marketing or digital growth roles.
• Proven experience managing paid advertising budgets with measurable ROI.
• Strong understanding of digital ad auction systems and optimization mechanics.
• Advanced knowledge of analytics and performance tracking tools.
• Experience in marketplace, classified platforms or e‑commerce environments is preferred.

Required skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• TikTok Ads
• Google Analytics
• Google Tag Manager
• Meta Business Suite
• SEO
• A/B testing frameworks