E-Commerce Manager – Luxury Hotel

About the role

The E‑Commerce Manager will drive direct digital bookings, maximise online channel conversion and optimise the hotel’s overall online distribution footprint. Reporting to the Director of Revenue Management, the role bridges digital marketing execution with yield strategy to shift booking share toward direct web and mobile channels while lowering acquisition costs.

Key responsibilities

• Direct channel optimisation – manage and continuously improve the hotel’s brand website and booking engine to boost conversion rate and average order value through A/B testing, UX enhancements and performance audits.
• Revenue‑driven digital marketing – allocate and manage paid search, SEO, metasearch and retargeting campaigns, and coordinate email automation to drive direct bookings and lower acquisition costs.
• OTA merchandising and third‑party distribution – audit and optimise listings on major OTAs and metasearch sites, ensure rate parity, content accuracy and leverage promotional tools during low‑demand periods.
• Analytics, tracking & reporting – measure monthly digital performance, ROAS, acquisition cost per booking and channel share using GA4 and revenue systems, and present insights to revenue and sales teams.

Required profile

• Bachelor’s degree in Hospitality Management, E‑Commerce, Digital Marketing, Business Administration or related field.
• Minimum 3 years of experience in hospitality e‑commerce, digital marketing or online distribution.
• Proficiency with web analytics platforms, central reservation and property management systems, channel managers and OTA extranets.

Required skills

• Google Analytics 4 and Google Tag Manager
• Paid search / PPC and SEO campaign management
• Google Ads dashboard
• Central Reservation Systems (CRS) and Property Management Systems (PMS)
• Channel Manager platforms
• Meta‑search platforms (e.g., Google Hotel Ads, TripAdvisor, Trivago)
• Content Management Systems (CMS) for website management
• OTA extranets such as Expedia Partner Central and Booking.com Partner Hub
• Email marketing automation (CRM) tools