Manager Creative Studio

About the role

The Manager Creative Studio leads the creative vision and delivery of HIA's in-house creative studio across brand design, campaigns, content creation, social film and selected on-ground brand activations. The role sets the creative direction and ensures the HIA brand is strong, visually distinctive and relevant across digital, physical and social channels, while keeping work practical and fit for a live airport environment.

Key responsibilities

• Define creative standards, visual principles and execution priorities for brand design, campaigns, content and social formats.
• Coach the studio team, foster experimentation and maintain brand discipline.
• Lead brand design outputs and campaign look-and-feel, and direct integrated assets across digital, social, print, OOH, signage and environmental touchpoints.
• Apply brand standards while adapting creative expression to different audiences and channels.
• Advise stakeholders, review visual applications and act as the senior creative reference for HIA brand expression.
• Direct social films, motion assets, short-form video and visual storytelling for digital channels, and collaborate with Brand, Marketing, Digital, Corporate Communications and Internal Communications teams.
• Shape creative approaches for on-ground brand activations and events, reviewing visual concepts and assets without taking delivery responsibility.
• Lead and develop the studio team, define workflow, review and approve creative outputs, and present ideas to stakeholders.
• Partner with Brand, Marketing, Social, Digital, Events, Corporate and Internal Communications, CX and external agencies or production partners.

Required profile

• Bachelor's degree or equivalent with a minimum of 8 years of job-related experience.
• Leadership of creative teams, studios or major creative workstreams.
• Experience leading social content, film and motion-based storytelling.
• Ability to balance creativity with operational delivery and stakeholder needs.
• Preferred: aviation, travel, hospitality or large-scale destinations experience; exposure to experiential activations; bilingual or multicultural environment experience.