Marketing Lead

About the role

We’re building ethical infrastructure and need a Marketing Lead to shape our brand voice, manage creator partnerships, and drive growth through authentic, mission‑driven marketing.

Key responsibilities

• Plan and execute marketing campaigns and content strategies aligned with internet culture and trends.
• Identify, recruit, and manage UGC creators, influencers, and commentators.
• Craft bold yet legally safe messaging in collaboration with legal counsel.
• Manage brand presence across social platforms and engage with community members.
• Coordinate freelance designers, video editors, and other creators to keep the content pipeline moving.
• Hands‑on creation of quick videos or graphics (Canva) when needed.
• Build relationships with journalists, podcasters, and partners to secure earned media coverage.
• Plan and activate presence at key events such as MozFest or WebSummit.
• Track downloads, daily active users, UGC volume, engagement rates and adjust strategy based on data and community sentiment.

Required profile

• Mission‑driven mindset with a passion for ethical technology.
• Internet‑native understanding of meme culture, viral mechanics and trend spotting.
• Growth‑obsessed, comfortable testing, iterating and scaling successful formats.
• Tech‑savvy with experience using analytics, automation tools and modern marketing stacks.
• Hands‑on yet delegative leader who can edit a video or design a graphic and also manage freelancers.
• Strong written voice able to switch tone across platforms.
• Proven relationship‑builder with journalists, creators and partners.
• Analytical yet empathetic, adaptable to fast‑paced startup changes.
• Experience in marketing, social media, influencer or earned media; AI/SaaS background a plus.
• Fluent English; Arabic is a bonus.

Required skills

• Canva for graphic design.
• Video editing tools.
• Analytics platforms.
• Automation software.
• Social media management tools.

What we offer

• Opportunity to build ethical tech infrastructure that puts people first.
• Work with a young, energetic, purpose‑driven team alongside founders.
• Remote flexibility – work from anywhere.
• Competitive compensation and a focus on well‑being.