Social Media Specialist

About the role

We are looking for a commercially aware, trend‑savvy Social Media Specialist to grow and strengthen our digital presence. The role combines daily publishing with deep platform insight, data‑driven experimentation, and audience‑centric thinking to boost engagement and audience growth.

Key responsibilities

• Manage day‑to‑day publishing on Instagram, TikTok, LinkedIn, YouTube, Facebook, X and other platforms, maintaining content calendars and optimal posting schedules.
• Optimize captions, hashtags, metadata, thumbnails and adapt content to platform‑specific best practices.
• Monitor trends, algorithm changes, and audience sentiment; recommend new formats, hooks and repurposing strategies.
• Prepare weekly and monthly performance reports, track KPIs such as reach, engagement, follower growth and response time, and suggest actionable improvements.
• Collaborate with Content, Design, Video, Marketing and Commercial teams to support campaigns, seasonal moments and special launches.

Required profile

• 2–5+ years of experience in social media management, growth or digital content roles.
• Strong understanding of Instagram, TikTok, LinkedIn, YouTube, Facebook and X algorithms and content behavior.
• Proven ability to grow engagement or audience performance on brand accounts.
• Excellent written communication in English; Arabic is a strong advantage.
• Highly organized, fast‑executing and able to turn observations into practical growth actions.

Required skills

• Experience with CMS platforms for content publishing.
• Proficiency in scheduling tools for multi‑platform posting.
• Ability to use analytics and reporting tools to extract performance insights.