Workshop Sales Representative

About the role

The Workshop Sales Representative will be the primary point of contact for automotive workshops within the assigned territory. You will drive the Bosch Workshop Partner Program, acquire new partners, and ensure ongoing support and maintenance for existing workshop partners.

Key responsibilities

• Identify and acquire workshops for the Bosch Workshop Partner Program.
• Provide continuous support, maintenance, and training for workshop partners.
• Promote and sell Bosch services such as training, hotline, and diagnostic tools.
• Generate and qualify leads for workshop equipment, ESI diagnostic tools, and Bosch Car Service.
• Coordinate and supervise external workshop sales resources and promoters.
• Ensure promoters meet activity, reporting, and engagement standards.
• Promote Bosch campaigns, parts, diagnostics, and workshop concepts.

Required profile

• University degree in marketing, business administration or mechanical engineering.
• Proven sales experience, preferably in the automotive aftermarket.
• Technical understanding of diagnostic and workshop equipment.
• Fluent in English and Arabic.
• Valid driver’s license and willingness to travel extensively within the territory.

Required skills

• Diagnostic equipment
• Workshop equipment
• CRM systems