Brand Manager - Automotive

About the role

A dynamic, results-driven Brand Manager is sought to lead and strengthen the market presence of automotive brands. The role covers brand strategy, marketing initiatives, product launches and consistent brand positioning across all customer touchpoints, working closely with sales, aftersales, digital marketing, agencies and principal partners.

Key responsibilities

• Develop and implement brand strategies aligned with business objectives and market opportunities
• Plan, run and evaluate integrated marketing campaigns across traditional and digital channels
• Manage annual brand marketing budgets and ensure optimal ROI
• Coordinate new vehicle launches, model refreshes, promotional campaigns and customer events
• Monitor market trends, competitors and consumer insights to spot growth opportunities
• Work with OEM principals and manufacturer representatives to ensure compliance with brand guidelines
• Support dealership sales teams with marketing programs, lead generation and promotions
• Oversee creative agencies, media partners, event organisers and other vendors
• Analyse campaign performance, engagement metrics and sales data to recommend improvements
• Keep brand messaging and visual identity consistent across showrooms, digital platforms and communications
• Collaborate with Aftersales, CRM and Customer Experience teams on retention and loyalty
• Prepare regular reports and presentations for senior management

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field
• Minimum 5-8 years of experience in brand management, marketing or product marketing
• Previous automotive industry experience strongly preferred
• Demonstrated experience managing campaigns, product launches and brand development
• Experience with automotive manufacturers, dealer networks or distributors is an advantage

Required skills

• Digital marketing, social media, CRM and customer journey management
• Strong analytical, communication, stakeholder and project management skills
• Strategic thinking, budget management and vendor and agency management