Category Manager – Beauty Products

About the role

We are seeking an experienced Category Manager to lead and grow our beauty and cosmetics portfolio. The role will oversee strategy, product selection, supplier relationships, pricing and promotions to drive profitability.

Key responsibilities

• Develop and implement category strategies to achieve sales, revenue, and profitability targets.
• Manage the complete beauty product category, including makeup, cosmetics, skincare, beauty tools, and related products.
• Maintain strong knowledge of beauty products, including features, ingredients, usage, benefits, and suitable applications.
• Understand makeup techniques and applications such as foundation, concealer, contouring, blush, eyeshadow, eyeliner, mascara, lipstick, and other products.
• Monitor current beauty and makeup trends, new product launches, customer preferences, and competitor activities.
• Identify new products and brands that can improve the category offering and meet customer demand.
• Evaluate product performance and recommend additions, replacements, pricing, promotions, or discontinuations.
• Negotiate pricing, promotions, commercial terms, and product availability with suppliers and brands.
• Monitor sales performance, margins, stock levels, sell‑through, and inventory turnover.
• Analyze market and sales data to identify opportunities for category growth.
• Conduct competitor and market analysis to maintain competitive pricing and product positioning.
• Support product training and knowledge development for sales teams where required.
• Collaborate with visual merchandising teams to ensure effective product presentation and category visibility.
• Monitor customer feedback and use market insights to improve product assortment and customer experience.
• Prepare regular category performance reports and present recommendations to management.

Required profile

• Proven experience in category management, preferably within beauty, cosmetics or related retail sectors.
• Deep knowledge of beauty and cosmetics products, ingredients, usage and current trends.
• Strong understanding of makeup techniques and applications.
• Commercial acumen with ability to develop strategies that drive sales and profitability.
• Analytical mindset to interpret market, sales and competitor data.
• Excellent negotiation skills for supplier and brand partnerships.
• Ability to manage inventory, pricing, promotions and product lifecycle.
• Effective communication skills to collaborate with cross‑functional teams and present insights to management.

Required skills