Director of Marketing

About the role

The InterContinental Doha Beach & Spa is looking for a Director of Marketing to join its Commercial leadership team. The role develops and executes the hotel's marketing strategy, strengthens brand positioning and drives awareness and engagement across Rooms, Food & Beverage, Residences, Spa, Meetings & Events and other experiences, working closely with Sales, Revenue Management and other operational leaders.

Key responsibilities

• Lead the annual marketing strategy and turn hotel priorities and market opportunities into action plans
• Define target audiences, positioning, key messages and channel strategies, and run integrated campaigns across all hotel segments
• Monitor market trends, competitors and consumer behaviour to identify growth opportunities
• Act as the marketing brand guardian and build brand narratives and content
• Lead digital marketing, social media, content calendars, community engagement and digital advertising
• Build and maintain media relationships, coordinate press events and influencer collaborations, and oversee PR and communications
• Work with Sales and Revenue Management to support occupancy, rates, outlet revenue and event demand
• Support restaurant storytelling, culinary partnerships and joint marketing initiatives
• Manage the annual marketing budget, set KPIs and present performance updates to hotel leadership
• Lead, coach and develop the Marketing team

Required profile

• Proven experience as Director of Marketing, Head of Marketing or in a senior marketing leadership role, preferably in luxury hospitality
• Strong experience in hotel, luxury, lifestyle, tourism or premium consumer marketing
• Demonstrated ability to deliver integrated marketing strategies with measurable commercial results
• Experience leading marketing teams and managing external agencies and creative partners
• Degree in Marketing, Communications, Business, Hospitality Management or a related field preferred

Required skills

• Digital marketing, social media, content strategy, PR and communications
• Commercial understanding linking marketing to revenue and business performance
• Analytical skills and stakeholder management

What we offer

• Competitive salary and benefits
• Membership of the global IHG family