Group Marketing Manager

About the role

Care n Cure Group is seeking an experienced Group Marketing Manager to lead the marketing function across its diverse portfolio of businesses and brands in Qatar. The role combines strategic planning with hands‑on execution across digital, retail, e‑commerce and on‑ground activations.

Key responsibilities

• Define and execute integrated marketing strategies aligned with group and divisional commercial objectives.
• Lead digital and performance marketing on Meta, Google and other platforms, ensuring targeting, optimisation and budget utilisation.
• Drive retail, trade and on‑ground initiatives such as activations, merchandising, product launches, sampling and events.
• Own end‑to‑end campaign planning from audience definition through budget allocation, execution and post‑campaign analysis.
• Set performance metrics, evaluate ROI/ROAS and report commercial outcomes.
• Manage marketing budgets, calendars and resource allocation in line with business priorities.
• Collaborate closely with Sales, Retail Operations, E‑commerce, Procurement, Finance and other functions to align marketing plans.
• Oversee agencies, media partners, suppliers and influencers, and develop a multidisciplinary marketing team.

Required profile

• Bachelor’s degree in Marketing, Business Administration or related field; MBA or professional qualification is a plus.
• 8+ years of progressive marketing experience, including leadership of a marketing team in an omnichannel consumer environment.
• Demonstrated ability to move between digital campaigns and physical retail execution while linking marketing to sales, finance and operations.
• Strong commercial and analytical mindset with experience managing budgets, ROI/ROAS and performance reporting.
• Excellent stakeholder management and communication skills in English; Arabic is an advantage.

Required skills

• Meta Ads and Google Ads platform expertise.
• Digital campaign measurement, optimisation and ROI/ROAS analysis.
• E‑commerce customer acquisition, conversion and omnichannel marketing.
• Retail activation, merchandising and product launch execution.
• Agency, vendor and influencer management.
• Marketing budget planning and financial reporting.