Marketing Manager

About the role

The Marketing Manager will support the Director of Sales & Marketing in positioning XYZ hotel as a market leader. The role focuses on creating, planning, coordinating and implementing marketing activities while safeguarding the Kempinski brand standards.

Key responsibilities

• Develop and execute the hotel media and marketing plan in collaboration with the Director of Sales & Marketing.
• Implement campaigns, coordinate with external agencies, and monitor ROI and response rates.
• Assist in budgeting, control expenses and ensure adherence to the marketing budget.
• Create and manage collateral, promotions, packages, advertising, market analysis, photo‑shoots and direct marketing initiatives (online and offline).
• Maintain the guest database for mailings and liaise with the F&B department to promote outlets.
• Produce and manage give‑aways, collateral, picture storage systems and website content in line with corporate identity.
• Act as brand custodian, ensuring compliance with Kempinski brand guidelines across all channels.

Required profile

• Proven experience in hotel or hospitality marketing, preferably within a luxury brand environment.
• Strong understanding of brand management and the ability to protect and enhance brand equity.
• Demonstrated talent‑development mindset, supporting team growth and succession planning.
• Excellent communication and coordination skills with internal departments and external partners.

Required skills