Marketing Specialist

About the role

The Marketing Specialist will support the creation and execution of integrated marketing strategies that boost brand visibility, generate qualified leads, and drive business growth. You will work closely with internal teams to produce compelling content, manage digital channels, and coordinate events.

Key responsibilities

• Assist in planning and launching multi‑channel marketing campaigns aligned with company objectives.
• Create engaging content for social media, email newsletters, and promotional materials while ensuring brand consistency.
• Maintain and update the company website and social media platforms; monitor digital performance and prepare reports.
• Support the organization of marketing events, exhibitions, and campaigns, handling logistics and on‑site execution.
• Conduct market research to identify trends, customer preferences, and competitor activities, providing actionable insights.

Required profile

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2–4 years of experience in marketing or a similar role.
• Strong written and verbal communication abilities.
• Excellent organizational and multitasking skills.

Required skills

• Graphic design proficiency.
• Experience with digital marketing tools and platforms.
• Basic knowledge of content management systems.
• Familiarity with social media management tools.