Social Media Specialist

About the role

We are looking for a Social Media Specialist to develop and execute social media strategies that support our business goals. The role involves creating engaging content, managing daily interactions, and optimizing paid campaigns across multiple platforms.

Key responsibilities

• Develop and implement social media strategies aligned with business objectives.
• Create, schedule, and publish content on Facebook, Instagram, LinkedIn, TikTok, X and other platforms.
• Manage daily social media activities, including responding to comments and messages.
• Monitor trends, recommend initiatives to boost engagement and reach.
• Plan, execute, and optimize paid social media campaigns.
• Analyze performance data and prepare monthly reports with recommendations.
• Coordinate with internal teams and external vendors for content creation, photography, and videography.
• Maintain brand consistency across all digital channels.

Required profile

• Bachelor’s degree in Marketing, Communications or related field.
• 2–5 years of experience in social media management or digital marketing.
• Strong knowledge of major social platforms and analytics tools.
• Excellent communication and copywriting abilities.
• Basic graphic design and video editing knowledge is a plus.

Required skills

• Facebook
• Instagram
• LinkedIn
• TikTok
• X (formerly Twitter)
• Social media management tools
• Analytics tools
• Graphic design tools
• Video editing tools