BI Lead - Marketing

About the role

The Marketing Business Intelligence Lead will partner with marketing managers, growth and CRM teams, data scientists, product managers and business stakeholders to turn marketing and customer data into actionable insights. You will own the metrics that define marketing health across the full customer lifecycle, from acquisition to retention, and use them to diagnose funnel leakage, optimise budget allocation and improve the performance of loyalty and subscription programmes.

Key responsibilities

• Collaborate with performance marketing, CRM, brand, product and engineering teams to implement data‑driven solutions that improve acquisition efficiency, engagement and retention.
• Define, monitor and report on core marketing KPIs such as CAC, ROAS, conversion, activation, churn and customer lifetime value.
• Analyse complex marketing and customer data sets using statistical techniques and provide clear, actionable insights to stakeholders.
• Investigate leakage across the customer funnel (awareness, install, registration, first order, repeat, retention) and recommend targeted improvements.
• Own retention and churn reporting, including cohort analysis, churn drivers and early‑warning signals for at‑risk customers.
• Manage analytics for loyalty and subscription programmes, covering enrollment, engagement, renewal, cancellation and overall ROI.
• Measure campaign and promotion performance, support budget allocation across channels and evaluate incrementality.
• Design and maintain dashboards and visualisations that give marketing teams real‑time and historical visibility into performance.
• Stay up‑to‑date with industry trends in marketing analytics, attribution and growth measurement.
• Identify growth opportunities, guide complex initiatives and mentor junior analysts.

Required profile

• Bachelor’s or master’s degree in data science, statistics, mathematics, economics, marketing analytics or computer science.
• At least 5 years of experience in marketing, growth or customer analytics.
• Proven ability to translate data into strategic recommendations that drive business results.
• Strong communication skills and experience working in cross‑functional teams.

Required skills