Digital Marketing Executive – Doha Festival City

About the role

The Digital Marketing Executive will shape and execute the regional digital strategy for Doha Festival City, driving brand awareness, customer engagement and footfall across paid and owned channels.

Key responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with the annual calendar and business objectives.
• Manage the monthly social media content calendar, produce short‑form video for Instagram Reels, TikTok and YouTube Shorts, and ensure brand consistency.
• Plan, launch and optimise paid campaigns on Meta, Google, YouTube, display and programmatic platforms, defining KPIs and monitoring ROI.
• Identify, engage and manage influencers and media partners, executing end‑to‑end influencer campaigns.
• Oversee website updates, landing‑page creation, SEO activities and overall customer experience online.
• Benchmark competitors and industry trends to keep Doha Festival City at the forefront of digital marketing.

Required profile

Required skills

• Meta (Facebook) Ads management
• Google Ads and YouTube advertising
• Programmatic advertising platforms
• Social media platforms (Instagram, TikTok, YouTube Shorts)
• Content creation for short‑form video
• Social listening and community monitoring tools
• SEO and website content management

What we offer

• Opportunity to lead digital initiatives for a leading regional mall brand.
• Collaborative environment within the Al‑Futtaim Group.