Manager Creative Studio

About the role

The Manager Creative Studio leads the creative vision and delivery of HIA’s in‑house studio, shaping brand design, campaigns, content creation, social film and selected on‑ground activations. This role ensures the HIA brand remains strong, visually distinctive and relevant across digital, physical and social channels while balancing creative ambition with operational delivery.

Key responsibilities

• Define creative standards, visual principles and execution priorities to achieve consistent, high‑impact brand expression.
• Coach and inspire the studio team, fostering a culture of experimentation, high craft standards and brand discipline.
• Strengthen creative briefs and concepts by challenging conventional approaches and shaping clearer narratives.
• Monitor global design, content and social storytelling trends and translate insights into studio practice.
• Lead development of brand design outputs and campaign look‑and‑feel, ensuring alignment with approved brand direction.
• Oversee creation of integrated campaign assets across digital, social, print, OOH, signage and environmental touchpoints.
• Maintain brand consistency while adapting creative expression for different audiences, channels and moments.
• Act as senior creative reference for HIA brand expression, advising stakeholders and reviewing visual applications.
• Direct the production of social films, motion assets, short‑form video and visual storytelling for digital channels.

Required profile

Required skills