Sales Assistant – Sports Retail

About the role

The Sales Assistant will be responsible for presenting products and services to customers, maximising sales opportunities and delivering exceptional service in a sports‑focused retail environment.

Key responsibilities

• Describe product features and demonstrate usage, handling and benefits.
• Educate clients on brand quality standards, specifications and warranty information.
• Advise customers on product ranges best suited to their needs and answer queries to support purchase decisions.
• Process cash, card and credit payments, generate invoices and receipts, and operate as a cashier with accurate money handling.
• Maintain awareness of new product launches, promotional events and sales initiatives.
• Achieve sales targets through up‑selling, cross‑selling and accurate pricing of promotions.
• Maintain sales records, compute sale prices and discounts, and ensure pricing aligns with company policies.
• Follow after‑sales processes, including repair and return policies, and adhere to loss‑prevention and inventory controls.
• Assist with store merchandising, product placement and visual standards.
• Uphold housekeeping standards, grooming etiquette and overall store presentation.

Required profile

• High School diploma or equivalent.
• 1 to 3 years of relevant retail or sales experience.
• Strong product/brand knowledge, interpersonal skills and a customer‑service orientation.