Area Sales Manager - Fashion Retail

About the role

The Area Sales Manager oversees the operations and financial performance of several retail stores across an assigned area, for one or more brands. The role drives sales growth, ensures excellent customer service, manages and develops store teams, and keeps stores compliant with company standards. It calls for strategic market analysis, financial acumen and clear communication with senior management and Brand teams.

Key responsibilities

• Oversee day-to-day operations of multiple fashion retail stores, including opening and closing procedures, and delegate tasks to store managers
• Enforce company SOPs, policies, procedures and loss prevention audit guidelines, and interpret operational and visual standards
• Act as single point of contact with Brand Teams to implement business and marketing strategies uniformly
• Analyze sales data and KPIs (units per transaction, average transaction value, sales per square foot, shrinkage, conversion rate) and P&L/EBITDA, and manage budgets and cost-saving initiatives
• Coach the team on service standards, conduct regular store visits, and act on customer feedback
• Use market insights and competitor activity to develop area-specific marketing and sales strategies that drive footfall and revenue
• Report regularly to senior management and to the Retail Operations Manager, Retail Buying Team and Corporate Office
• Recruit and train staff, evaluate performance annually, plan training needs, foster teamwork and build succession plans

Required profile

• 5-7 years of experience in retail management, including at least 2-3 years in a multi-store role such as Area or District Manager
• Proven track record overseeing multiple retail stores, particularly in fashion or related industries