Assistant Manager - Events Sales

About the role

This role identifies and pursues new business for corporate events, conferences, exhibitions, weddings and social functions. You act as the main point of contact throughout the sales cycle, achieve sales targets and maximise venue occupancy and event revenue.

Key responsibilities

• Generate leads through networking, referrals, market research and industry contacts.
• Hold client meetings, conduct site inspections and give venue presentations.
• Prepare and present event proposals, quotations and contracts, and negotiate pricing and terms while keeping profitability.
• Build relationships with existing and potential clients, understand their needs and recommend suitable event solutions.
• Upsell additional services such as catering, audiovisual equipment, accommodation and sponsorship.
• Liaise with operations, catering, marketing and other departments, run pre-event briefings and coordinate event details internally.
• Monitor event progress, resolve client concerns promptly and ensure repeat business.
• Achieve monthly, quarterly and annual sales targets and maintain accurate CRM and sales records.
• Prepare sales reports, forecasts and pipeline updates, monitor competitors and ensure contracts comply with company policy.

Required profile

• Bachelor's degree in Business Administration, Marketing, Hospitality Management, Event Management or a related field.
• 3 to 5 years of experience in event sales, hospitality sales, venue sales or corporate sales; hotel, convention centre, exhibition or hospitality experience preferred.
• Proven track record of meeting sales targets and managing client accounts.

Required skills

• CRM software proficiency and Microsoft Office (Excel, Word, PowerPoint).
• Proposal and contract preparation, budgeting and revenue forecasting.
• Negotiation, presentation and relationship-building skills.
• Leadership: coordinating cross-functional teams, collaborating with stakeholders and coaching junior team members.