B2B Sales Manager

About the role

The B2B Sales Manager will lead ABYAT’s business‑to‑business sales across the building materials and interior finishing sectors in Qatar. Reporting to senior commercial leadership, the manager will drive revenue growth, develop strategic accounts and ensure a high‑performing sales team delivers on targets.

Key responsibilities

• Develop and implement a B2B sales strategy aligned with ABYAT’s commercial objectives.
• Identify and pursue new business opportunities with contractors, developers, consultants, designers, project companies and corporate clients.
• Build and maintain strong relationships with key B2B customers and strategic accounts.
• Drive sales growth for Tiles, Sanitary and Interior Finishing product categories.
• Manage the full sales cycle from lead generation, quotation, negotiation, closing to after‑sales follow‑up.
• Prepare commercial proposals, negotiate pricing and terms while protecting healthy margins.
• Monitor market trends, competitor activity, pricing and customer behaviour to spot opportunities and risks.
• Lead, coach and develop the B2B sales team, set clear targets and KPIs, and regularly review performance.
• Analyse sales performance, pipeline value, conversion rates and profitability to recommend improvements.

Required profile

• Proven experience developing and implementing B2B sales strategies.
• Demonstrated ability to build and maintain relationships with contractors, developers, consultants and other key decision‑makers.
• Experience leading, coaching and motivating a sales team to achieve targets.
• Strong analytical mindset to monitor market trends and sales performance.

Required skills