E-Commerce Manager – Luxury Hotel

About the role

The E-Commerce Manager drives direct digital bookings, maximizes online channel conversion and optimizes the hotel's online distribution footprint. Reporting directly to the Director of Revenue Management, the role bridges digital marketing execution with yield strategy, shifting booking share toward direct web and mobile channels while lowering acquisition costs. Experience in e-commerce within a luxury hotel setting is a must.

Key responsibilities

• Optimize the hotel's website (Brand.com) and direct booking engine to raise conversion rate and average order value, running A/B tests, UX improvements and landing page strategies aligned with revenue tactics such as packages, seasonal promotions and upsells.
• Audit site functionality, page load speeds and mobile responsiveness for a frictionless booking journey.
• Allocate digital ad spend with the Director of Revenue Management according to booking pace, low-occupancy periods and target markets; manage PPC/SEM, SEO, metasearch campaigns (Google Hotel Ads, TripAdvisor, Trivago) and retargeting ads.
• Coordinate email marketing automation (CRM) for direct guest targeting, pre-arrival upselling and post-stay retention.
• Audit and optimize OTA profiles (Expedia, Booking.com, Agoda) and metasearch listings, working with Revenue Management on content accuracy, room types, imagery, rate parity and promotional participation, and use merchandising tools during low-demand periods.
• Report monthly digital performance, ROAS, cost per booking, web traffic and channel share using Google Analytics 4 and revenue systems, and present insights in weekly strategy and commercial meetings.

Required profile

• Bachelor's degree in Hospitality Management, E-Commerce, Digital Marketing, Business Administration or a related field.
• 3+ years of experience in hospitality e-commerce, digital marketing or online distribution.

Required skills

• Web analytics: Google Analytics 4, Tag Manager
• Channel managers, CRS and PMS
• Meta-search platforms and Google Ads dashboard
• CMS and OTA extranets (Expedia Partner Central, Booking.com Partner Hub)