Manager of Advertising & Monetization

About the role

The Manager of Advertising will lead the creation and scaling of TOD’s advertising and monetization business across OTT and digital platforms, working closely with product, technology, data, content, marketing, sales and operations teams.

Key responsibilities

• Develop and execute TOD’s advertising ecosystem, including strategy, products, programmatic capabilities and vendor partnerships.
• Drive advertising revenue across direct sales, sponsorships, partnerships and programmatic channels while improving CPMs and yield.
• Support the implementation of freemium and ad‑supported viewing experiences and audience targeting.
• Collaborate with cross‑functional teams to integrate advertising into live sports, entertainment and promotional content.
• Build and maintain relationships with advertising vendors, agencies, technology partners and beIN stakeholders.
• Define and evaluate long‑term operating models (outsourced, hybrid, in‑house) for advertising.
• Monitor market trends, competitor activity and emerging technologies to foster continuous innovation.

Required profile

• Bachelor’s degree in Business, Marketing, Media, Technology, Data or related field (Master’s preferred).
• Minimum 10 years of experience in advertising, media monetization, OTT, digital platforms or ad technology.
• Proven track record developing advertising‑supported products and commercial partnerships.
• Strong cross‑functional collaboration experience with product, technology, data, commercial and marketing teams.
• Experience operating in fast‑moving, build‑phase environments.