Senior Executive – Integrated Planning

About the role

The Senior Executive – Integrated Planning will ensure the quality of integrated media products for allocated clients, delivering seamless planning across offline and digital channels. You will translate strategy into effective channel plans and drive performance optimisation.

Key responsibilities

• Develop media objectives, KPIs and channel strategies across TV, print, radio, OOH, digital, social and performance media.
• Plan, evaluate, implement and optimise campaigns, ensuring offline and online activities work together to meet objectives.
• Maintain ownership of media planning budgets, ensuring accurate phasing, control and timely delivery.
• Collaborate with Buying, Digital and Performance teams to keep plans commercially competitive and optimised.
• Analyse campaign performance, prepare reports and provide actionable learnings.

Required profile

• Strong understanding of clients' business and marketing objectives.
• Proactive in identifying creative media opportunities and innovative formats.
• Ability to manage complex multi‑brand budgets with attention to detail.
• Excellent communication and stakeholder‑management skills.

Required skills

• Programmatic advertising and real‑time bidding (RTB).
• Digital media formats: display, video, social, mobile.
• Media research tools and analytics platforms.
• Knowledge of offline media channels (TV, print, radio, OOH).