Marketing & Communication Officer

About the role

The Marketing & Communication Officer will develop and execute the school’s marketing strategy, driving awareness, enrolment growth and retention while safeguarding the brand across all channels.

Key responsibilities

• Design and monitor the annual marketing plan in partnership with regional teams and school leadership.
• Manage brand consistency, acting as brand guardian for staff communications.
• Plan and execute content calendars for website, social media, email and other touchpoints, creating photography and videography as needed.
• Maintain and update the school website, ensuring functionality and alignment with marketing objectives.
• Oversee social media presence, create engaging posts, respond to community interactions and report performance.
• Design, review and dispatch email campaigns, analysing results for optimisation.
• Collaborate on events to drive enrolments and retention, promoting them across channels.
• Support internal communications, PR content development and offline marketing collateral.
• Gather and promote parent testimonials, manage third‑party reviews, and encourage word‑of‑mouth marketing.