Marketing Manager - Fashion E-commerce

About the role

Arkan Marketing Services is looking for an experienced, hands-on Marketing Manager to lead marketing for a fashion e-commerce business. You will take ownership of marketing strategy, brand development, customer acquisition and marketing performance, combining commercial understanding with strong creative judgement. The role suits someone comfortable working hands-on in a small business and available to join immediately.

Key responsibilities

• Assess business performance, existing marketing activity and customer behaviour to identify growth opportunities and priorities.
• Develop and execute an integrated marketing strategy with clear objectives, budgets, timelines and performance measures.
• Research customers, competitors and market developments to strengthen positioning and guide marketing decisions.
• Define the brand's positioning, value proposition, messaging, visual direction and tone of voice.
• Lead customer acquisition and retention across social media, paid advertising, content, influencer partnerships, email and WhatsApp.
• Develop product and category marketing strategies and lead creative development and content strategy.
• Direct and develop the marketing team, set quality standards and take responsibility for execution from planning to delivery.
• Plan and manage marketing budgets, evaluate channel effectiveness and recommend resource allocation.
• Analyse sales, acquisition costs, conversion, repeat purchases and marketing returns, and build a testing and improvement process.
• Manage external agencies, creators and suppliers where required, and present management with performance reviews and recommendations.

Required profile

• Demonstrated experience owning marketing strategy and execution in fashion e-commerce, fashion brands, footwear, accessories or jewellery.
• Proven ability to build and implement marketing plans, manage budgets and lead activity across multiple channels.
• Strong understanding of customer segmentation, positioning, competitor analysis and the customer journey.
• Ability to interpret revenue, margins, acquisition costs, conversion and retention data.
• Experience leading teams, managing external resources and delivering against deadlines and budgets.
• A portfolio and case studies showing strategic decisions, execution and measurable results.
• Arabic content and copywriting skills, alongside strong English communication.

Required skills

• Paid advertising, organic social media, influencer marketing, CRM and marketing automation.
• Analytics platforms, advertising dashboards and Excel or Google Sheets.
• Creative judgement, storytelling and copywriting.

To apply, send your CV, portfolio and two marketing case studies by email with the subject line "Marketing Manager - Fashion E-commerce".