Marketing Manager

About the role

The Marketing Manager leads brand, digital and performance marketing across all Society divisions, linking brand strategy with operational execution. Reporting to the Group Marketing Director and working closely with the Operations Director and CEO, the role supports sales, fitness, wellness, academies, F&B and learning initiatives through campaigns that drive awareness, qualified demand and long‑term brand equity.

Key responsibilities

• Own and protect the Society brand identity across all touchpoints, ensuring consistent tone, messaging and visual standards.
• Plan and deliver integrated marketing campaigns across paid and organic digital, social media, email/CRM, in‑club marketing, partnerships and activations.
• Generate qualified leads for all Society locations, optimise cost‑per‑lead and support sales teams with messaging and collateral.
• Manage digital marketing channels including website, landing pages, paid media and organic social, balancing short‑term performance with long‑term brand building.
• Own CRM journeys, lead nurturing and lifecycle marketing, providing data‑led insights and regular performance reporting.
• Collaborate with the Sales Manager to align campaigns with commercial priorities and track contribution to the sales funnel.

Required profile

• Reporting to the Group Marketing Director with dotted‑line accountability to the Operations Director and CEO.

Required skills